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2011年1月7日 星期五

成功的品牌設計應具持續性的執行和實施的功能

不論是成立新品牌或是品牌重建,在初期,不僅只是着重創意、構思,或眼前市場的需求而已。 一個成功的品牌設計,除了設計的叫座外,它應該有持續性的執行和實施的功能…

A branding program is more than a collection of well-designed pieces. It is an ongoing exercise in variation on the theme and implementation…

紐約設計,品牌設計/品牌創建/品牌重建,設計案例分享:














運時通傢具集團 - 美國席樂頓名床












瀧丰興業有限公司- 功能性紡織布布料研發










SBM Construction, LLC
http://www.behance.net/new_york_design/frame/862143











This Blog & News is dedicated to providing current 
and relevant information about NEW YORK DESIGN 
including new project appointment, design review, 
case study and graphic design trends…

2009年11月14日 星期六

紐約設計部落格: NAMING - one of the MOST important component for building your brand…

現今有許多知名國際品牌…您可知道,其實是台灣製造品牌…

A company, product, brand are more than just a word or a name. It is the beginning of a conversation , the beginning to success…The very best time to plan your name brand is at before your start up… the second best time is as close to start up as possible. It requires lot of time and money to change it after the business has been in the market.
Selecting a name is Creative, distinctiveness, appropriateness, extendibility, easy to pronounce and remember… If you are interested in doing business regionally, internationally, with both genders or across generations, you may want to avoid name that will restrict it use by geography or demographics.
Our services from research, brand strategy, name development to recommendations. Over the years, New York Design has had extensive experience in creating new names for companies both regionally and internationally…

To view some of the naming programs the New York Design had accomplished click the follows:
1. Stylution Group 運時通傢具集團/席樂頓名床- http://www.youtube.com/watch?v=xIGc1nj34ZA
2. Twinhead International 倫飛電腦 筆記型電腦 - http://www.youtube.com/watch?v=dsPTZqdNTR8
3. Naming Project Demo - http://www.newyorkdesign.com.tw/por_3.html